Particularly high quality demands are placed on the production of image brochures, annual reports or other high-quality advertising material. These can only be met to a limited extent with digital proofing processes. Proofing is the first choice if you want to be sure that the desired image and colour effect is realised in the production run without compromise. Special features of the substrates, print characteristics, paper colouring, spot colours and print varnishes are reliably represented in the press proof. If required, the use of highly pigmented inks can significantly increase the colour gamut and thus considerably enhance the image effect. Our specialists guarantee the ideal realisation of creative image wishes through digital image retouching as well as excellent image optimisation and colour adjustment according to your ideas. We ensure the uncompromising implementation of your specifications on the production press with a certified, production-ready CtP print.
Mainteam‘s range of services
- Digital photo studio
- High-quality scan
- Professional image processing
- Image/text database
- Database-Publishing
- Typesetting
- lris digital proof
- Ctp-printing, certified
- Printing support
Annual Report 2003 GfK. Growth from Knowledge
Turning market opportunities into success
GfK Aktiengesellschaft Nürnberg
Responsible for Annual Report
Dr. Ulrike Schöneberg
Design
Scheufele, Kommunikationsagentur GmbH Frankfurt am Main
Photography
Fotografie Hornischer, Frankfurt am Main
Pre-Press
Mainteam Bild-Text-Kommunikation GmbH, Aschaffenburg
Printing
Mediahaus Biering GmbH, München
Paper
Cover: lnvercote G by lgepa group
Inside: PhoenixMotion Xantur by Papierfabrik Scheufele
Differentiation in series
The GfK Group, Germany's longest-established market research institute and also number 5 in the global ranking of the sector, has been listed on the stock exchange since 1999. With the 2003 annual report, the aim was to continue the series begun with the award-winning predecessors in 2001 and 2002. With its clear four-part structure, the 2003 annual report continues to develop the successful concept in an evolutionary way. This latest edition is also a refreshing and positive contrast to the rest of the industry.
Seducing with information
Just as the work of the service provider GfK often provides its clients with surprising insights, the annual report also amazes with its consequent usability. Journalistic magazine style in the image section, incredibly lively and customer-oriented case studies and interviews for the presentation of the business divisions, as well as a structure committed to the convenience of the reader with compact introductions, informative marginalia, quickly comprehensible tables and a helpful glossary entice the reader to browse at a high level. The graphic language with its clear argumentation skilfully avoids unnecessary technical jargon and inelegant self-promotion.
Everything in its place
Cover pages with flaps at the front and back as well as the first page and the last pages contain highly condensed information that serves as a quick orientation of what distinguishes the company. The image section consists of a basic introductory part with an overview of the business fields and the course of the year, as well as the report of the supervisory board. The following business segment special in a reportage style is also the traditional focus of this issue of the annual report. The more text-intensive management report and the financial statements, which are dominated by figures, follow organically, broken up by numerous infographics.
